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Webinar
Selling Senior Living To Different Generations
- Average Rating:
- Not yet rated
- Topic Areas:
- Not Available
- Faculty:
- Jennifer L. FitzPatrick, MSW, LCSW-C, CSP
- Duration:
- 1 Hour
- License:
- Never expires.
Dates
Description
Our generation impacts how we see the world and communicate. This interactive program will help marketing and sales staff gain better insight into the minds of adult child shoppers of different generations. While many senior living sales strategies are focused on the Baby Boomer adult child, what different approaches are more effective with younger adult children and grandchildren decision makers? What are their fears? What is most important to them? With the changing senior living landscape, understanding how to shift strategies when working with buyers of different age groups is becoming more important. This engaging session will help you improve your marketing plans and communication selling techniques to increase your occupancy.
Credits
Nursing Home Administrator
This program has been approved for Continuing Education for 1 total participant hours by NAB/NCERS—Approval # 20200826-1-A57996-DL
Faculty
Jennifer L. FitzPatrick, MSW, LCSW-C, CSP Related Seminars and Products
Jenerations Health Education
Jennifer L. FitzPatrick, MSW, LCSW-C, CSP is the founder of Jenerations Health Education, Inc., a full service healthcare education organization. With over 20+ years experience in healthcare, Jennifer is also a gerontology instructor at Johns Hopkins University’s Certificate on Aging program. Her mission is to help healthcare organizations and professionals grow while empowering patients and their caregivers.
Jennifer appears frequently in the media and has been featured on ABC, CBS, NBC, Univision, Sirius XM and in Fast Company, Reader’s Digest, Forbes, U.S. News & World Report, The Huffington Post and many more. A member of the National Speakers Association, she is one of less than 800 Certified Speaking Professionals (CSP) worldwide. Her first book, Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One helps family caregivers and is also a resource for healthcare professionals who want to set better boundaries with patients.
Jennifer is primarily a keynote speaker at national conferences but also offers private programs to corporations, government and non-profit organizations For more information on keynote speaking, please click here.
When she’s not speaking and writing, Jennifer loves boating with her husband Sean. In nautical circles her claim to fame is being the Chesapeake Bay’s least talented first mate. Having grown up in the Philadelphia area, her secret talent is parallel parking.